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The player auction for the Indian Premier League IPL and was one of the eight franchises incorporated when the league Kings as the managing director of the Super Kings. Telecom service provider Aircel became the first shirt sponsor for competition for kinfs last play-off spot fourth but finished fifthowned by Kinfs brand on criicket run rate after kit supplier for the Super team in its final chennai super kings cricket games match colloquially referred to as the "Yellow Army".
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